Standard on Every Mat
PURA Backing™ Technology
PVC-free, plasticizer-free, Blue Angel certified. Every Enhanced Entrance mat protects your floors and your building's air quality.
What is PURA Backing?
PURA Backing™ is a proprietary mat backing technology that eliminates PVC and plasticizers entirely from entrance matting. Developed to meet the strictest European environmental standards, it's now available in Canada through Enhanced Entrance.
Unlike conventional vinyl-backed mats that can stain porous flooring, off-gas harmful chemicals, and create disposal headaches, PURA Backing delivers superior performance while protecting your facility and the environment.
Every mat we sell features PURA Backing as standard — no upcharges, no special orders. It's simply how we build entrance systems.
The Problem with PVC Mats
- Plasticizers leach into porous floors, causing permanent yellow staining
- Off-gasses volatile organic compounds (VOCs) that degrade indoor air quality
- Cannot be recycled — most PVC mats end up in landfill for centuries
- Releases dioxins if incinerated, creating hazardous disposal challenges
The PURA Backing Difference
- Zero plasticizers — safe for terrazzo, polished concrete, LVT, and all porous surfaces
- No VOC off-gassing — contributes to healthier indoor air quality
- Blue Angel certified — meets Germany's rigorous environmental standards
- Supports LEED v4.1 O+M entrance system requirements
What This Means for Your Facility
Practical benefits that matter to operations, maintenance, and compliance.
Protect Floor Investments
No plasticizer migration means no yellow staining on terrazzo, polished concrete, LVT, or sealed stone. Your flooring stays pristine.
Improve Air Quality
No VOC off-gassing from mat backing. One less source of indoor air pollution for your HVAC system to manage.
Simplify Compliance
Blue Angel certification and LEED O+M compatibility give you documented evidence for sustainability reporting.
Reduce Liability
Standard waste streams accept PVC-free mats at end-of-life. No specialized disposal requirements or contamination concerns.
Easy Installation
PURA Backing's increased flexibility means mats lay flat faster — less curl, less adjustment, less labor.
No Premium Pricing
PURA Backing is standard on every mat we sell. No upcharges for "eco" versions — just better products at fair prices.
Blue Angel Certified
The Blue Angel (Blauer Engel) is the world's oldest environmental label, established in Germany in 1978. It represents rigorous, independently-verified standards for environmental and health performance.
Products carrying the Blue Angel certification have been tested and verified to meet strict criteria for emissions, material composition, and manufacturing processes. For entrance matting, this means documented proof that PURA Backing is free from harmful substances that could affect indoor air quality or environmental health.
PURA Backing Specifications
Ready to Upgrade Your Entrance?
Every Enhanced Entrance mat includes PURA Backing as standard. No upcharges. No compromises.